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Industry Field Guide · No. 02 Volume 02 · Industry Series 2026 Edition · Seapoint Digital
A field guide for compliance-first growth

The Insurance
Marketing Playbook.

Compliance-First Growth in a YMYL Category

Fifteen pages on the working model behind Seapoint Digital's insurance practice — frameworks, benchmarks, and the systems we run with carriers, agencies, and InsurTechs in a Your-Money-Your-Life category.

Read the guide → Schedule a discovery call
Format
15-page PDF
Length
~15 min read
Edition
2026
Cost
Free
What's inside

Nine chapters. One working model.

Not a sales deck. The same frameworks, benchmarks, and 90-day plan our team uses with clients — written up so you can take them to your own.

01
The Insurance Marketing Landscape
Why this category breaks generic playbooks
p. 04
02
The Trust Equation
How insurance buyers actually choose
p. 06
03
Compliance-First SEO
YMYL, E-E-A-T, and what it means in practice
p. 07
04
Lead Generation Systems
From cold awareness to bound policy
p. 08
05
Paid Media
Defending the position organic earned
p. 09
06
HubSpot CRM
The connective tissue of the whole system
p. 10
07
Reputation & Trust Signals
The infrastructure of being chosen
p. 11
08
Case Study: TMA Insurance Trust
Divergent ideation in a shrinking market
p. 12
09
Your Next 90 Days
A practical implementation plan
p. 13
From the guide · The landscape

The Insurance Marketing Landscape

73%
of insurance buyers begin with a search engine — and never click past page one.
8.2x
longer average research window than retail purchases of comparable value.
61%
of policies are bound only after the buyer has read at least one third-party review.
94%
of compliance leaders report rejecting marketing assets in the past 12 months.
Pulled from Chapter 01
“
In insurance, marketing is not a creative function. It is an operational system that has to clear three reviews — search engines, regulators, and the buyer's own gut — before it earns a single conversation.
The Insurance Marketing Playbook · p. 04
Two ways to begin

Read it, or talk through it.

Engagements start with a discovery call and a written diagnostic of your current digital foundation. No obligation, no pitch deck.

01 · Read

The full 15-page guide.

All nine chapters, with the frameworks, benchmarks, charts, and the 90-day plan. Drop your details and we'll send the PDF straight to your inbox.

No spam · One email, one PDF
02 · Talk

A 30-min discovery call.

Walk through your current digital foundation with a Seapoint partner. You leave with a written diagnostic, regardless of fit.